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Georgia Access

The Patients First Act, spearheaded and approved by Governor Kemp and the General Assembly, included a waiver that permitted Georgia to provide private insurance coverage through a novel state-operated model. Within a three-week timeframe, my team at Deloitte designed the website and successfully launched the Georgia Access site. This resulted in a 25% increase in health insurance applicants in the state of Georgia and earned us the esteemed 5 Hermes Creative Award for our website design.

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Challenge 1

During the medical insurance search project, the project managerpecific criteria: Dental Plans, Vision Plans, Apply by Phone, and Spanish Application. We presented various design ideas, including using icons, buttons, and a filter system to display these criteria in each insurance field. Ultimately, thebuttons as a filter for each criterion. requested us to focus on four s approved design

When hovering over the buttons with a mouse, they turn orange. The activated buttons change to a medium tone blue.

User can activate multiple search criteria by clicking on buttons, which remain 

Challenge 2

Our initial focus when designing this website was to choose a suitable color palette. As this was Georgia Access's first launch, it was our responsibility to select an engaging and attractive color scheme that would capture the attention of potential customers and guide them towards purchasing insurance. Additionally, we experimented with various website layouts and made accessibility a top priority. Ultimately, we selected a color palette based on the aforementioned factors, drawing inspiration from color schemes used on government websi

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Screenshot 2023-09-08 at 9_edited.png

Challenge 3

One of the challenges was maintaining consistency in design, as there were different medical insurances, each with its own logo and color palette. In order to achieve this, I created a white background for each insurance and placed their logo on it. However, I used the same font for all the insurance company names.

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